ASOS
- Creative Strategy and Experiential Activations
- Content Creation
ASOS is British online fashion retailer founded in London, aimed at young adults. ASOS is on a mission to reignite the brand and drive brand fame through experiental activations and social media campaigns.
My main objective is to strategise, develop and lead experential activations and social content that will generate noise and create memorable experiences. Ultimately, creating the connection between ASOS and the Gen Z target audience.
House of CB x ASOS launch Activation.
Breathemax Social Launch
My main objective is to strategise, develop and lead experential activations and social content that will generate noise and create memorable experiences. Ultimately, creating the connection between ASOS and the Gen Z target audience.
House of CB x ASOS launch Activation.
Breathemax Social Launch
︎︎︎ INSTAGRAM: @asos
︎︎︎ YEAR: 2025 - PRESENT
︎︎︎ YEAR: 2025 - PRESENT
House of CB x ASOS Launch
Budget: 10K
Turnover: 2 weeks
To celebrate House of CB launching on ASOS, partnering up with BAYY Agency and Sage Flowers, ASOS wanted to create an activation.
Concept “Write a note, pass a peony”
To giveaway free flowers to the public with the exception they pass a note forward for the next person.
Location Next to Portbello Road, West London. Demographic Target: young adults with more disposable income for House of CB.
Flower Pink Peonies as it was the beginning of Spring, which means peony seasons. Also to leverage on peonies becoming a social trend in springtime.
Note To spark connection and create memorable emotions where strangers receive notes of inspiration, joy and love.
** the production company printed the notes with the bleed, it is meant to only have a thin black outline.
Hero Product We had two ASOS insiders/models wear the House of CB dresses and be actively involved in engaging with the community.
Stand Colourway I proposed a black stand to represent ASOS and allow the pink peonies and pink stripe roof to represent House of CB. I believe this is more of a premium design and colourway, however ASOS decided to go with a yellow stand instead.
Budget: 10K
Turnover: 2 weeks
To celebrate House of CB launching on ASOS, partnering up with BAYY Agency and Sage Flowers, ASOS wanted to create an activation.
Concept “Write a note, pass a peony”
To giveaway free flowers to the public with the exception they pass a note forward for the next person.
Location Next to Portbello Road, West London. Demographic Target: young adults with more disposable income for House of CB.
Flower Pink Peonies as it was the beginning of Spring, which means peony seasons. Also to leverage on peonies becoming a social trend in springtime.
Note To spark connection and create memorable emotions where strangers receive notes of inspiration, joy and love.
** the production company printed the notes with the bleed, it is meant to only have a thin black outline.
Hero Product We had two ASOS insiders/models wear the House of CB dresses and be actively involved in engaging with the community.
Stand Colourway I proposed a black stand to represent ASOS and allow the pink peonies and pink stripe roof to represent House of CB. I believe this is more of a premium design and colourway, however ASOS decided to go with a yellow stand instead.
ASOS Social Campaigns
to design a motion graphic for the launch of Breathmax on ASOS, and design social digital assets.
