ASOS
2025-PRESENT




︎Creative Strategy and Experiential ︎Activation
︎Content Creation
ASOS is British online fashion retailer founded in London, aimed at young adults. ASOS is on a mission to reignite the brand and drive brand fame through experiental activations and social media campaigns.
       Goal: strategise, develop and lead experential activations that will generate noise and create memorable experiences. 











Activation Day
‘write a note, pass a peony’
Creating postive memories through the act of intentional giving with the Gen Z community of West London, connects the brand House of CB and ASOS to these feelings. 




Media Coverage
︎︎︎ ASOS Blog
︎︎︎ BAYY Agency Instagram
︎︎︎ ASOS Instagram






ASOS Motion Graphic
to design a motion graphic for the launch of Breathmax on ASOS based off the Campaign Lead’s reference. 






ASOS Social Graphic Assets