ASOS
2025-PRESENT
2025-PRESENT
︎Creative Strategy and Experiential ︎Activation
︎Content Creation
︎Content Creation
ASOS is British online fashion retailer founded in London, aimed at young adults. ASOS is on a mission to reignite the brand and drive brand fame through experiental activations and social media campaigns.
Goal: strategise, develop and lead experential activations that will generate noise and create memorable experiences.
Goal: strategise, develop and lead experential activations that will generate noise and create memorable experiences.









Activation Day
‘write a note, pass a peony’
Creating postive memories through the act of intentional giving with the Gen Z community of West London, connects the brand House of CB and ASOS to these feelings.
‘write a note, pass a peony’
Creating postive memories through the act of intentional giving with the Gen Z community of West London, connects the brand House of CB and ASOS to these feelings.






ASOS Motion Graphic
to design a motion graphic for the launch of Breathmax on ASOS based off the Campaign Lead’s reference.
to design a motion graphic for the launch of Breathmax on ASOS based off the Campaign Lead’s reference.
ASOS Social Graphic Assets