ASOS
2025-PRESENT
2025-PRESENT
Creative Strategy and Experiential Activation
Content Creation
Content Creation
ASOS is British online fashion retailer founded in London, aimed at young adults. ASOS is on a mission to reignite the brand and drive brand fame through experiental activations and social media campaigns.
My main objective is to strategise, develop and lead experential activations and social content that will generate noise and create memorable experiences. Ultimately, creating the connection between ASOS and the Gen Z target audience.
House of CB x ASOS launch Activation.
Breathemax Social Launch
My main objective is to strategise, develop and lead experential activations and social content that will generate noise and create memorable experiences. Ultimately, creating the connection between ASOS and the Gen Z target audience.
House of CB x ASOS launch Activation.
Breathemax Social Launch
Love Peonies
A flower cart inviting strangers to write a note attached to a peony to pass on to the next person to spread love in theme of House of CB ‘Dear Darling’ Spring collection.
A flower cart inviting strangers to write a note attached to a peony to pass on to the next person to spread love in theme of House of CB ‘Dear Darling’ Spring collection.
Cultural Insight
Spring, the season for love and new beginnings. We live in a time of constant scrolling, digital noise, and short dopamine hits, where genuine connection and expressions of love have become rare, almost unusual, particularly amongst strangers.
Spring, the season for love and new beginnings. We live in a time of constant scrolling, digital noise, and short dopamine hits, where genuine connection and expressions of love have become rare, almost unusual, particularly amongst strangers.
Concept “Write a note, Pass a peony”
In celebration of HOCB spring collection ‘Dear Darling’, we giveaway pink peonies, only with the exception a note is handwritten to be passed onto the next person.
Location
Next to Portbello Road in West London to target young adults, particularly women with more disposable income for House of CB.
Flower
Pink Peonies as it was the beginning of Spring, which means peony seasons. Also to leverage on peonies becoming a social trend in springtime.
Note
To spark connection and create memorable emotions where strangers receive notes of inspiration, joy and love.
** the production company printed the notes with the bleed, it is meant to only have a thin black outline.
Hero Product
We had two ASOS insiders/models wear the House of CB dresses and be actively involved in engaging with the community.
Stand Colourway
I proposed a black stand to represent ASOS and allow the pink peonies and pink stripe roof to represent House of CB. I believe this is more of a premium design and colourway, however ASOS decided to go with a yellow stand instead.
In celebration of HOCB spring collection ‘Dear Darling’, we giveaway pink peonies, only with the exception a note is handwritten to be passed onto the next person.
Location
Next to Portbello Road in West London to target young adults, particularly women with more disposable income for House of CB.
Flower
Pink Peonies as it was the beginning of Spring, which means peony seasons. Also to leverage on peonies becoming a social trend in springtime.
Note
To spark connection and create memorable emotions where strangers receive notes of inspiration, joy and love.
** the production company printed the notes with the bleed, it is meant to only have a thin black outline.
Hero Product
We had two ASOS insiders/models wear the House of CB dresses and be actively involved in engaging with the community.
Stand Colourway
I proposed a black stand to represent ASOS and allow the pink peonies and pink stripe roof to represent House of CB. I believe this is more of a premium design and colourway, however ASOS decided to go with a yellow stand instead.
ASOS Social Campaigns
to design a motion graphic for the launch of Breathmax on ASOS, and design social digital assets.
