I am a Creative Strategist and Visual Designer, originally from Sydney, Australia, now based in London, UK.
My work is rooted in visual storytelling, shaping how ideas are expressed and experienced through narrative and design. I approach creative direction with a focus on identity, tone, and cultural context, developing work that resonates on an emotional level.
Influenced by travel, diverse cultural references, and youth culture, my practice centres on building distinct identities and shaping how projects connect with audiences through story and visual language.
I began my journey in Business before studying Visual Communication, which has informed my approach to creative strategy and direction. This foundation allows me to bring together conceptual thinking and visual execution across projects.
I am interested in developing work that contributes to contemporary culture, and in collaborating with artists, publications, and brands to create thoughtful, story-led creative output.
My work is rooted in visual storytelling, shaping how ideas are expressed and experienced through narrative and design. I approach creative direction with a focus on identity, tone, and cultural context, developing work that resonates on an emotional level.
Influenced by travel, diverse cultural references, and youth culture, my practice centres on building distinct identities and shaping how projects connect with audiences through story and visual language.
I began my journey in Business before studying Visual Communication, which has informed my approach to creative strategy and direction. This foundation allows me to bring together conceptual thinking and visual execution across projects.
I am interested in developing work that contributes to contemporary culture, and in collaborating with artists, publications, and brands to create thoughtful, story-led creative output.
Clients:
- ASOS
- Universal Music/Capitol Records
- Michael Lo Sordo (Net-a-Porter)
- Bondi-Born (Net-a-Porter)
- Side-Note (Aus Harper Bazaar’s & Vogue’s Fashion Directors independent publication)
- RUSSH Magazine
- ASOS
- Universal Music/Capitol Records
- Michael Lo Sordo (Net-a-Porter)
- Bondi-Born (Net-a-Porter)
- Side-Note (Aus Harper Bazaar’s & Vogue’s Fashion Directors independent publication)
- RUSSH Magazine
